Dark Patterns on The Internet

Written by Pranav Chakkarwar
Published on 27 May 2021 & updated on 24 May 2022

What are Dark Patterns?

Majority of websites on the internet exist to extract every last buck from your wallet. You will provide your valuable and personal information to get free eBooks, discount coupons, or something else. But, once you sign up or make a purchase, they will always keep you in the loop and make every effort to stop you from opting out!

Imagining some scenarios will help you appreciate my viewpoint.

Worst wired.com cookie banner implementation

Avoid using Dark Patterns

In most circumstances, using dark patterns will cause more harm than good, making the user’s experience worse. This could result in a never returning user or even worse, influence others to avoid your platform. These aspects are critical if your company is just getting started, but it doesn’t imply the major players are immortal. In 2015 Linkedin’s dishonest design cost it $13 million.

In case of newsletters, If an user cannot locate the link, they may mark the email as spam. As a result, your domain’s reputation will suffer. Now you can expect more of your communications to end up in the spam folder as a result of your bad reputation. So, what’s the point of having a large number of subscribers if they can’t read your emails?


These dark pattern examples should give you a decent notion of how important a design process is. Remember! It not just the visuals that count but the whole experience of an app or a website. So, it’s better to avoid incorporating dark patterns into your platform and instead improve the user’s experience. You can read more about dark patterns on www.deceptive.design.

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